L.A.-based pop artist Alexander 23 continues his rollout of great singles with the new track “Sad.” As is the case with his other songs, “Sad” represents a fresh style in the constantly evolving sound of pop. But where Alexander 23 stands out is his voice, which here floats comfortably above the spacious, minimal beats to a startling degree. But what’s perhaps more startling is that this instantly catchy track is only the artist’s fourth single to be released.
The rising star kicked off his career in earnest this year with his debut single “Dirty AF1s,” which was not only highlighted on Spotify’s New Music Friday, but also tagged as Apple Music’s “Bop of the Week.” It’s currently his most successful yet, amassing over four million streams across platforms. From there, Alexander 23 kept things hitting hard with “When I Die” and more recently “Mars.” His newest song, though, might be the most special one yet.
Speaking about “Sad,” Alexander 23 stated:
”Sad is about the challenges of someone you love battling mental health issues. The line between helping and hurting can become so thin.”
Although that itself adds new dimensions to the hooky song, it doesn’t get bogged down with utter seriousness. In fact, “Sad” remains bouncy and light, with its airy production elevating Alexander 23’s words and singing style. It’s yet another solid indication that he’s going to be going far. He’s already shared the stage with both Alec Benjamin and 5 Seconds Of Summer. And come August 1, he’ll be in front of even more eyes and ears as he’ll be playing Lollapalooza in his hometown of Chicago. More music is also on the way, but in the meantime…
Check out the lyric video and digital single for “Sad” right down below.
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