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ford. in my eyes ford. in my eyes

National Music

ford. drops “In My Eyes” feat. Verzache

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Twenty-year-old Grammy-nominee ford. has released his new song “In My Eyes. Taken from his upcoming sophomore album The Color of Nothing (out October 16th), the track features fellow artist and friend Verzache.

ford. shared, “I began writing this track back in February of 2019. A year later, I finally had a flushed-out demo. Quarantine had gone into full effect and one of the things keeping me grounded was Facetiming my friends. I would check in with Zach (Verzache) and we would have these long conversations about mental health, missing touring, and how quarantine was affecting our writing processes, etc. I remember sending him this demo on one of our calls and he sent back a full finished verse the next day. The lyrics and melodies channeled a lot of the themes we had been talking about and it immediately resonated with me. Immensely grateful for dudes like Zach and every opportunity I get to make music with close friends; nothing quite like it.”

Director Mitch Pond shared some insight into the video, “Seeing the wonderful cover art done by Rooovie made me want to create a video that stepped into and explored that world. The imagery of a figure approaching and being submerged in a lotus filled lake brought to my mind the concept of creativity as a sort of diving expedition into the self, searching in the dark for something to bring to the surface and share with people. Coordinating a shoot from different locations was the biggest challenge, and I am grateful that Luc was willing to go out in a public place and do things like spin around in circles or pretend to swim so that we could get the footage some of the trickier effects.”

Check it out:

Stream the track here.

Follow ford. on his socials:

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