Rising Toronto-based pop artist AVIV is making waves at the young age of just 14 years old. Every day her fan base is growing. She currently has a total count of 22,280 monthly listeners on Spotify. Her track “I Guess I Miss You” (released just three months ago) has already garnered 58,000 streams, while her most popularly-streamed track “Girls In Red” is just shy of 170,000. Known for her simple beats and breathy dream-like vocals, AVIV has gained traction from Atlantic Records. Her most recent release on February 12, 2021, “Lonely Bitch”, is sure to turn heads and continue to expand her listener-base exponentially.
We had the chance to catch up with AVIV and discuss her career, sound, and inspiration.
What has been your journey to discovering your sound/How would you describe your sound?
It’s definitely been a long process. Being in the scene at a young age, still today this has been a work in progress. During the pandemic, I was locked in my room with my piano. What I would do is write songs every day. It was my way to get all the emotions out – and believe me, there were a lot of emotions. But it gave me time to get intimate with my sound and figure out the sound I wanted to put out into the world.
How has Toronto influenced your career in the music industry?
Toronto is slowly becoming more into the music scene. The good thing about a big city is the amount of talent and ideas that come with it. I’ve been so lucky to be able to connect with such creative people in the city so easily.
What is the story behind your song “Girls in Red”?
“Girls in Red” is a reflection on a guy that I had feelings for, who, on a phone call on New Year’s eve, told me that he was not interested. It touches on the emotions of blaming yourself for not being “good enough” for someone. The “girls in red” represent the ideal image that I wanted to be. The song was written and produced at home. In the production, I tried to contrast the lo-fi qualities with the tone of the vocals.
Check out “Girls in Red” here:
How did the video concept for “Cookie Dough” develop/How did it the vision form?
When writing the song I already plotted the video in my head. Something about the song made me feel like I was in a 90s movie riding through the streets on a bike with my friends. When discovering a narrative for the video I went back to this vision.
Check out “Cookie Dough” here:
What was the writing process for “Frontlawn”?
Front-lawn began as a quick 15-second demo I posted to my Instagram story. I got numerous positive responses and finished it on the same day. I wrote this on my own and got to go to Montreal to work with my producer – Jackson Follmer.
Check out “Frontlawn” here:
Who would you say is your biggest musical inspiration?
My biggest music inspiration would have to go back to Radiohead. I remember driving in my dad’s car on a road trip somewhere and him putting on their album “OK Computer.” I remember being in awe of how different their music was and how it had no boundaries. I got really inspired by this and made it my goal to make unique and cool stuff that has never been done before.
How were you inspired to write your newest single “Lonely Bitch”?
I was inspired by my feelings and thought process at the time. I wrote it at a lower point, in my social life. I often felt lonely and blamed myself for not being others’ “first pick.” I realized that instead of blaming myself I could find ways to get out of this “lonely bitch” phase. I wrote the song when I had this realization.
What are you most excited for when it comes to your career in the near future?
A lot of music is in the works. I’ve been meeting with numerous talented writers and I’m so excited to announce the songs coming out in 2021!!!
Listen to “Lonely Bitch” here.