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Portland’s psych-rock band Bluphoria signs with EDGEOUT Records



Combining only the best parts of surf-rock and alternative pop, Portland quartet Bluphoria provides a sunny, cheerful sound, heard in their standout single “Kaleidoscope”.


Catching the attention of EDGEOUT/UMG/UMe team who signed the band to a developmental deal, Bluphoria is the latest band to be incorporated into “The Studio,” a deep-dive into the critical aspects of development of an artist from a local/regional level to a worldwide stage.


Emerging out of the Pacific Northwest, Eugene, OR’s Bluphoria has been signed to EDGEOUT Records to a developmental deal and will join forces with Reign LaFreniere (lead vocals, 21), Dakota North (rhythm guitar, 18), Rex Wolf (bass guitar, 19), and Ben “Rig” Norman (drums, 20) in creating a formidable body of work.


“My band and I are super excited to join the Universal family and embark on this journey with EDGEOUT,” said LaFreniere. “My band and I look forward to the great music we hope and plan to make. We can’t wait to learn more about the industry and really hit the ground running in terms of going through development with EDGEOUT, writing new music, and hopefully, by the end of this year, playing shows again.”


Founded at the University of Oregon in Spring 2019, Bluphoria’s unique mix of alternative pop and psychedelic southern rock quickly gained popularity in Eugene, Portland and the Bay Area. Its first single and video “Kaleidoscope” created quite a stir, having amassed over 20,000 plays on streaming services. The follow-up EP Alone and its single of the same name continued its streaming streak, creating an even larger stir. With the release of their double A-sided single “Something More” / “Conscientious Debauchery,” the band gained buzzband status, playing shows in Eugene’s biggest venues including WOW Hall and selling out clubs and college shows in the area.



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