Taylor Swift, legendary singer and songwriter, announced and released her eighth studio album, folklore, on July 23-24.
Swift took to Instagram at around 7:00 AM EST on July 23 to tell her followers about the album. On one post, at the time of the album’s release, Swift opened up about the album’s production process. “In isolation my imagination has run wild and this album is the result, a collection of songs and stories that flowed like a stream of consciousness,” she wrote. “Picking up a pen was my way of escaping into fantasy, history, and memory.”
The album itself is folklore-ish–fantastical and encapsulating–in this sense, with a hint of the folk music genre. But it’s also a deeply personal endeavor. Swift mentions in another Instagram post that she wrote and directed the music video for “cardigan,” simultaneously released with the album. She also adds, with a laughing emoji (😂), that she had to style herself for “cardigan,” though that was out of regard for Covid-19 restrictions.
folklore is a magical journey available on streaming services since midnight (EST) on July 24.