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Tour:Smart Bus Edition Provides Students with the Ultimate Hands-On Touring Experience



Legendary Drummer/Professor Martin Atkins and Millikin University Partner for One-of-a-Kind Program

Legendary drummer Martin Atkins has partnered with Millikin University to offer an educational experience unlike anything else – Tour:Smart Bus Edition. Tour:Smart Bus Edition takes students out of the classroom and on the road with a touring band for a five-day learning adventure, while also earning college credits.

Tour:Smart Bus Edition embeds students on a US rock tour to learn everything firsthand and become unstoppable. Think of it as a study abroad, but instead of living in another country, students are on a tour, working and learning with the industrial supergroup Pigface. Nevermind study abroad – this is another planet!

Tour:Smart Bus Edition is an extension of Atkins’ 2007 comprehensive guide to touring,Tour:Smart: And Break the Band. He is currently the acting Music Business program coordinator at Millikin University in Decatur, IL.

“Sixteen years ago during my first touring class at Columbia College Chicago,” says Atkins. “I had my students come to a show and SMELL the Pigface road crew. Now I’m putting the class on a bus and taking them on tour! I wrote the book on touring, and now we’re going to write the book on whatever this is.”

Participants in the program will spend each of the five days focusing on a different element of the touring business: tour management, production, merchandising, ticketing and VIP experiences, and venue and accessibility.

Tour:Smart Bus Edition is a three-credit course open to everyone looking to enhance their careers, their education, and their life with the opportunities provided to them through this experience. For more information on Tour:Smart Bus Edition, visit www.toursmartbus.comMillikin University, is a 110-year-old university that has operated under the philosophy of providing an education that combines theory with practice with its signature focus on “Performance Learning.”

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